Our Story



Hold The Line Mission

Our mission began in 2020 when three law enforcement officers began a clothing and apparel company built by first responders for first responders. Our mission has grown into a bigger mission of providing benefit shirts and apparel for families of fallen and injured first responders. All proceeds from these benefits directly benefit the officers, families and their departments. In 2023, Hold The Line made the move to a not-for-profit company with 501c3 status in order to better assist those in needs and provide the funding needed for these individuals and their families. Hold The Line supports those who support us and will continue to do so.


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The Story Behind HTL

Hold The Line Shop, a Law Enforcement Family Owned and Operated business, was created in the summer of 2020 by a two Michigan LEO’s and another in the private sector. Made up of three generations of Law Enforcement backgrounds that came together to create a brand that is for front line workers who are out holding the line, day in and day out. Hold The Line is a proud supporter of Law Enforcement, their families and friends. We strive to provide high quality items for Police Officers, Fire Fighters, EMS, Nurses, Dispatchers and all those who Hold The Line. This includes the wives and families of these workers.

The name, Hold The Line, was derived from the many Law Enforcement Officers and other first responders that have been Holding The Line throughout the United States and the World. The battle of Holding The Line became much more difficult for most of these First Responders in the summer of 2020. However, Hold The Line strives to continuously support those no matter what is thrown at us.

Our passion for excellence and high quality has driven us from the beginning, and continues to drive us into the future. The team at Hold The Line knows that every product counts, and strives to provide high quality items for an affordable price. We hope to continue to add products that support the Police, Fire, EMS, Dispatchers and Nurses. Our customers, their satisfaction, and the safety of all First Responders on and off duty is what fuels the fire in all of us day in and day out. The functionality and success of our products is what drives us to keep on keeping on. Our determination to create apparel, both comfortable and functional, to wear on-duty remains our highest priority. 

Today, Hold The Line Shop is still run by the three original creators, who are still working in the Law Enforcement Profession. Together, along with coworkers, wives and family members, they proudly put together a team of First Responder Family Members who believe in the brand and the mission they are on to Hold The Line.

The Mission and goal of Hold The Line, is to provide those who support us and support each other in this large family. Our mission, goal, and passion behind this brand is to give back to Law Enforcement, and our First Responder community. We are very passionate in supporting and giving back to those who made the ultimate sacrifice in the line of duty. Today, tomorrow and always, our thoughts and prayers are with those who made the ultimate sacrifice and those who to continue to fight every day.

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